This mini-series focuses on ad-hoc quick-and-dirty product development, building a mini-product from scratch. In my previous posts I’ve summarily talked about the product idea generation process, product naming strategies and customer profiling and it was fun. After sketching out the idea and pinning down the prospective customers it’s time to validate and polish the idea. This phase is essential and skipping it is usually the biggest mistake a value builder does (that’s what we are right? call it whatever you want but in the end we create products and…Continue Reading “a mini-product from scratch – #4, idea pruning and validation”