When you want to start something new, be it a business or a new product you always start up with an idea or, if you don’t have one you come up with one (by who care what process… brainstorming, calling a friend, stealing).
There’s no better idea than yours. I mean, it’s a pot of gold. What am I saying… it’s the mother-load, the ultimate cash cow.
Well, before the money starts rolling in, you may want to analyse it a little further, especially regarding the intersection between your new idea, the boundary of your knowledge and the actual demand for a product such as the one you’re envisioning.
Here’s a diagram describing where you don’t want to be.